Adsense Pros

Pre-made Adsense Ready Websites...are They Worth It?

2007-07-30T08:50:00.000-07:00

THE CONTENT - There are many types of "Adsense Ready Websites" out there and it may seem hard to figure out which ones are worth it and which ones are not. With prices ranging from $9 for 100 sites upwards of hundreds even thousands of dollars just for one. You might think to yourself, "wow what a good deal I'll buy the 100 sites for $9". Not really the wisest choice... As the old saying goes, "You get what you pay for". Those packs are usually comprised of the same exact content sold to every customer. (Static Content - never changing) Resulting in search engines to completely blow off your website instantly. There are already thousands of the exact same websites you are trying to submit. To avoid this situation you need to find a website that automatically updates their articles (Dynamic Content - constantly changing by itself) and the even better even rarer no duplicate content sites.

THE LOOKS - Some "Adsense Ready Websites" are very dry with plain text and no images in hopes of better ranking but this will actually hurt rankings a bit. There is no chance to name your image one of your target keywords.

Some make the sites look ok and few make them look really good. However, pre-made designs tend to be duplicated a lot. While humans notice this, the search engines do not. All search engines see is the image name and the alt tag. So if two sites have the exact same look but different content the search engines see two completely different websites.

THE CONTROL - Surprisingly the majority of "Adsense Ready Websites" make it difficult to insert your affiliate codes and make changes to the site if you aren't proficient with HTML. Some may offer software that will change the websites code on your PC so you can upload it to your server. There are a few that all you need to do is enter your domain name and the website is automatically created and hosted. The better of them also provide a web accessible control panel to manage aspects of your website in real time.

UNREALISTIC EXPECTATIONS - Although some are better than others you can get results with what you are given. While some make it less work and less time there is no magic bullet. Do not purchase an "Adsense Ready Website" and just expect the money to start rolling in. (Unless you get a good expired domain). For starters Google places new websites in their sandbox for a good 3 months. (Can be avoided completely by getting a good expired domain) No matter how great the website is it ALWAYS takes a bit of marketing elbow grease to get them moving along to big profits.

So in reality, adsense ready websites can make a decent profit, but only true, original, content-filed websites will succeed.

7 Ways To Get Your Adsense Account Terminated Instantly

2007-07-30T08:48:00.000-07:00

Google as we have already know is the leader in the search engines arena. They placed extremely high importance on the quality and relevance of the results of their search.

For this reason, doing the wrong things in Adsense or any other advertisements that is related to Google, whether intentionally or unintentionally, will result in a severe consequence. It can even get you banned and have your account terminated.

So for those who are thinking of getting a career in Adsense, do not always think of increasing your earnings using different strategies. You need to consider the implications of things first before you actually get involved.

Here are seven different ways where you can get banned anytime by Google if you did not follow suit on their rules and regulations.

1. Hidden Text

Filling your page with text with font size that is not human readable, and making their color the same as the background. Or using CSS for loading rich keywords content will definitely earn you the red light from Google.

2. Cloaking

This is a very common practice. Your human visitors and the search engines bots are being redirected to different kind of pages. This is already tricking them to click on something that you want but they may not want.

3. Multiple Submissions

Submitting two different URLs for the same page is almost certaintly get you into trouble. Similarly, auto submitters can be a hindrance as you may need to check if your URL has already been submitted to avoid triggering the red light.

4. Link Farms

Be aware of who and what you are linking your Adsense to. Yes, you cannot control where your links are, but you can always control what you link to. Having more than 100 links on a single page will immediately put you in the Link Farm category.

5. Selling Page Rank

You can sell advertisement or gain the link. But selling PR links or trading them with other sites will get you a ban anytime in the future. This is a sure-fire way to get on the search engines bad side.

6. Doorway Pages

This is almost like cloaking pages. They are actually a "user-friendly" page with lots of choice keywords for which the redirected visitors will land on. Many SEO firms are offering this services but try to avoid them at all costs.

7. Same Multiple Domains

The search engines act just like any detective, they will look at your domains IP’s, registry dates and many others. If you have same exact content or domains with same content, you can't hide from them. This is true even for sub domains and forwarding multiple domains to same content.

Many of these ways apply to search engines in general and is not wholly for Google only. By building an Adsense site for the human users and not for bots, you can be assured that you will always be on the good side of search engines.

So do your best to avoid the wrath of the search engines termination risks as they are the lifeblood of websites.

Google AdSense and AdWords

2007-07-29T12:36:00.000-07:00

Many websites include a section or two with the "Ads by Google" above it or below it. These are ads displayed via Google's AdSense. When you do a search on Google and see ads in the search results pages, they are generally AdSense ads.

AdSense:

Google's AdSense is programming that "senses" the content of a page or search. It finds keywords on a web page or in a search phrase to determine the subject of the content. It does this by either "reading" the page, or taking a look at the search term that was typed into Google Search. It can "Sense" which ads in the system are relevant to the content or search and display them - thus: "AdSense."

Before ads on a page are displayed, AdSense searches its database of advertisers and finds ads that are associated with keywords on the page or in the search. Now AdSense needs to decide which of the thousands of ads vying for position are actually displayed. To make this decision, AsSense looks at the advertiser's bids for the relevant keywords. The advertisers that have a combination of the highest bid, keyword relevance and best click through get displayed first.

Google tracks clicks on ads and advertisers pay Google the bid price for each click. When the AdSense ad is on someone's web page, Google pays the website owner a portion of the payment for each click. The term "monetizing" your site refers to taking your existing site and placing ads like AdSense on it to make money (or finding other way to make money with websites). If you get 10,000 visitors and 10% of them click an ad that pays you, theoretically, $0.75 per click, you just made $750! Not bad for just copying some AdSense code (which Google provides) into your popular website's HTML (if your site is not popular, learn about SEO - Search Engine Optimization - from sites like AcmeWebResources).

AdWords:

The other side to AdSense is AdWords. AdSense ads have lists of relevant keywords associated with them. Each keyword is bid on by the advertisers for placement in the results pages and on web sites around the world. The words that will prompt a display of an advertiser's ad are bid on by the advertiser. When an ad matches the words on a page, the ads are displayed; thus: AdWords. AdWords is the system in Google that is used to place ads that display in AdSense.

You can enroll in AdWords to pay for AdSense ads to drive traffic to your site. The first step is to sign up with Google. The next step is to associate keywords to associate with your site.

The idea is to drive traffic to your site through the use of relevant ads. The more relevant the ad to your content, the more targeted your traffic will be. Compose your articles around your list of keywords. Next, write an ad based on the keywords and assign keywords to the ad. You will bid on the keywords at the time you associate keywords with the ad. If one of your keywords is searched for or relevant to a site, and you have a good bid and relevant ad, your AdWord ad will be displayed. Only when someone clicks your ad are you charged by Google.

The more popular keywords are wanted by many competitors, so the prices per click can get pretty high. It is not uncommon for a click to cost $5 or even $10. If you have 10,000 ad clicks, after you account for your conversion rate (the rate that you convert visitors into buyers) you better be sure you are making more than the ad click costs! But it should never break your bank because you can set the bid limits and the monthly budget.

What if you can't afford $5.00 per click? Since the more popular keywords are so expensive, it is best to bid on less popular keywords because the cost per click is lower. Google presently has a minimum bid of $0.05 per click. If you can get those, you can reduce your advertising budget.

A popular site can make a lot of money, however, a lot of money and time can be wasted. To avoid waste, you have to learn as much as possible and get the right tools to do the research.

How To Get Started With Google AdWords

2007-07-29T12:10:00.000-07:00

Google AdWords innovative pay per click advertising engine is one of the best and most useful tools currently available. Although not the only program offering this service, it is by far the best simply because it reaches so many people. By advertising with AdWords, you have access to the 100 million Google users that use their search engine. By levering Adsense as well you are getting access to millions more targeted visitors. Another key is that Google rewards you with more clicks for less as you write better and more optimised ads! More on this later...

Getting Started

It costs $5 to sign up and get started with AdWords. Once you've signed up, you need to select your keywords. This step is very important as it will be these keywords that will launch your ads. Select keywords that target your product or service. Make sure you do some research before you start entering in your keywords to ensure that people are using these search terms to look for your product. The more popular the keyword, the more Google charges for each click. To help keep track of the performance of your ad campaigns it is useful to manage the selected keywords in multiple AdGroups and this will also help you to use ad text specific to each keyword.

Your next step is to decide where to target your ads. You can choose to have your ads only appearing on Google's search page and their network of partner sites. When people perform a search that is related to your keywords, your ad will appear either on top or on the right hand side bar. You can also choose to have your ads appear on Google's Adsense network. These are web site publishers who have allowed Google to display ads within the content of their web sites. You must also select which geographic locations you would like your ad to appear. If you are selling a service that is only useful in the UK then you don't want to be wasting money by paying for clicks from US users! Again, it can be useful to create AdGroups or campaigns for each individual country if you are selling world wide.

Setting and Managing Your Budget

When you first get started I would recommend starting on a low budget by keeping your daily limits low. Doing this will allow you to track and analyse the keywords you are using to ensure they are cost effective without losing too much money. Once you have a positive ROI on a keyword then you can start to increase your ad spend. If a keyword is performing badly, change it or get rid of it and try some others.

Creating your Ad Text

The key to success is to make your ad stand out. Describe what you offer and how it can benefit them. Include your keywords in the title whenever possible. Although it creates more work for you, try and create an ad for each keyword your using. Another great tip is to capitalise the first letter of every word you use, in both the title and the text. In your text, try and use action words that tell them what to expect when they click and what benefits are in store for them. Your aim is to improve the overall quality score of your ads. This score determines where you appear in the list of ads. A high quality score and you'll be near the top, even if you're not paying the highest CPC rate. A low score and you'll be near the bottom where it is hard to get clicks.

Conversion Tracking

Once your ads are up and running it is important to track where your conversions are coming from. You can review where sales and leads are coming from and manage the campaigns based on these results. A cost per conversions value will be displayed within your reports that can help you to decide where to bid more or less and which keywords and ads you need to optimise further. It also allows you to compare your cost per conversion rate with other non-AdWords campaigns you may be running.

I hope this gives you a little bit of an idea about how to get started using Google AdWords. It is a very powerful tool that can really explode your sales. It is however, hard to master and I advise you to continually test, tweak and improve.

5 Adsense Tips To Improve Your Earnings

2007-07-29T09:19:00.000-07:00

Adsense has long been one of the best ways to monetize your website but it's amazing how many people are leaving so much potential earnings on the table simply by not thinking about how and where they place their Google ads. In this article I go through some simple changes that you can make to your ads that will have a huge impact on the commissions you'll receive from Google.

Use the full allowance of ads available to you on each page

Google allows you to place 3 different regular ad units and 1 link ad unit on each and every page of your website and it is important to use this allowance to maximize your chances of clicks. Place them in area's of the page that your visitors will be looking. For example, if your page has an article, place them to float within the text of the article. Either at the top of after a couple of paragraphs. Another great place to place ads is at the bottom of an article as your visitors are looking for a place to go once they've finished reading the article. Why not then present them with some options in the form of some adsense ads. The key is to blend them into the page so they don't detract from the content. Another thing to add here is don't use the horizontal banner ad format. Your site visitors are blind to them and simply won't click on them. This removes one of the 4 allowed ads on your page.

Optimize each page for Adsense

Research competitive keywords using a keyword research tool such as Overture's keyword suggestion tool at http://inventory.overture.com/d/searchinventory/suggestion/ or grab a list of the most popular keywords from various sources and use them in your web site pages where relevant. There is a great article at - http://searchenginewatch.com/facts/article.php/2156041 - which is a great way to find frequently searched keywords. By using these popular keywords, you're opening the door for Google to place higher paying ads on your website. The more popular the keyword or phrase, the higher AdWords advertisers are generally willing to pay per click. This results in much higher rates of commission for you on each of those clicks.

Use Google's Custom Channels for each of the ad units on your site

Google has provided web site publishers with some great tools to help you analyze and tweak your adsense ads. Give each unit a unique name and then analyze the results and keep tweaking them until you get the desired results from them. If they are not working were they are placed, move them. Try changing the colors and integrating them differently into the text and keep detailed notes on the changes you are making and see which one's make the biggest change to your CTR (Click Through Rate).

Blend you Adsense ads into your web pages

This next tip is one of the simplest changes I made but had a huge effect on my earnings. Make links the same color as your existing text links. Don't try and make the ads stand out on the page by using bright colors as all this achieves is making a big warning sign that these are ads and the majority of people will then not click on the links. By making the links the same color as your links, it looks like they are an extension of your page. If you use the tip above and optimize each page for specific keywords then the ads served on the page will be related to the information on the page and you'll see your CTR shoot up.

Learn from the best

And finally, a tip that I advise for all aspects of website marketing, not just for adsense purposes is, learn from the masters. There are plenty of people making thousands of dollars in adsence earnings every month and have gone through all the trial and error iterations that need to be done to find the most successful way to maximize your adsense earnings. My advice, invest in their courses. They pay for themselves in a very short period of time.